How we get a trading app on the Google Play Store
What is a broker nowadays without an app? Even your air conditioning has an app, so you can see how a broker would need to be mobile. The process of submitting an app to the Google Play Store can seem technical and full of small but important details. As a technology provider, our goal is to handle this entire process for our clients, making it simple and straightforward. This article explains how we manage the Android app submission, what we need to get started, and how we avoid common pitfalls that can lead to delays or rejection.
First step: The Google Play developer account
The client only needs to do one thing to start the filing process: they need to make a Google Play Developer account. This account is actually owned by the broker, so they will always have power over their app listing.
Once their developer account is set up, the next step is for them to invite our team to their account with admin rights. And that’s it. From that point on, we handle everything else. It’s like a client handing us the keys so we can build and manage the house for them.
What we need from a client to submit their app
To prepare an app for the Google Play Store, we need to gather some specific information and assets from the client. To make this process as simple as possible, we provide a detailed checklist that explains every required item and is easy to follow. Our team is also available to offer support at any step if questions come up.
This data is used to build the app’s public store listing, making sure it’s professional, informative, and represents the client’s brand accurately. We’ve broken it down into a few key areas:
Store listing content
This is the text that users will read on the app page. It includes the App Name (up to 30 characters is best to avoid being cut off), a Short description (an 80-character hook to grab attention), and a full Description (up to 4000 characters to detail the app’s features and benefits). The client will also define the app’s Category (like ‘Finance’).
Visual assets
First impressions matter. We’ll need their official Artwork aka App Icon (512×512 px) and a Feature graphic (1024×500 px), which acts as a banner on the store page. While our submission tool automatically generates Screenshots, Google allows up to 10, so providing specific ones can help showcase unique features.
Contact and legal information
This includes their official Copyright information (the company name and the year), a support Email address, and a Support URL (usually the website’s contact page) for users who need help. We will also need the Google Play Login Email used to register the developer account.
Technical files
The only technical file a client may need to generate is a JSON file, which is sometimes required for specific service integrations. We will guide them on this if it’s needed for the app’s configuration.
Our submission process: from client data to the store
Once we have all the necessary submission data, our team gets to work. We handle every technical step, including preparing the final app build, configuring the store listing with the content and graphics the client provided, uploading all the necessary files, and managing the final submission for review by Google.
Common reasons for rejection (and how we avoid them)
The Google Play Store has clear policies to ensure apps are high-quality and safe for users. Part of our job is to proactively manage the common issues that can lead to rejection.
Incomplete Information – Before we submit, we run through Google’s App Store Checklist. This ensures all required items, like a link to the privacy policy and the correct number of screenshots, are in place. An incomplete application is the quickest way to get rejected.
Placeholder Content – We make sure the app is completely free of any test content or “Lorem ipsum” placeholder text. The app must feel finished and ready for the public.
Platform-Specific Errors – A surprisingly common mistake is leaving in mentions of “iOS” or “Apple” within an Android app’s text or screenshots. We check to make sure all content is correctly tailored for the Android platform and the Google Play Store.
The Android app submission process involves many steps, but it doesn’t have to be a burden for a brokerage. By simply creating their developer account and providing the necessary information, our clients can trust our team to handle the entire technical journey—from development and data compilation to submission and managing the live listing. This partnership allows them to focus on their business, confident that their professional Android app will reach their clients.
