Marketing FTD Event to GTM Container

We’ve released a new feature designed to give brokerage marketing teams better and more accurate data. Our platform can now send a First Time Deposit (FTD) event directly to your Google Tag Manager (GTM) container. This connection is built to help improve how you track the performance of your marketing campaigns.

What is a GTM container?

Think of a Google Tag Manager container as a toolbox for all your marketing and analytics tags (like tracking pixels or code snippets). Instead of asking developers to add each tag to the website code, your marketing team can manage them all in one place. It gives them more control and allows them to react more quickly to marketing needs.

How does this help your marketing team

A First Time Deposit is one of the most important conversions for any brokerage. When our platform sends the FTD event to your GTM container, it acts as a trigger.

This means your marketing team can now automatically fire a conversion pixel for Google Ads, Meta (Facebook) Ads, or any other advertising network they use. They can also send this conversion data directly to Google Analytics. The result is highly accurate tracking. They can see exactly which ads and campaigns are leading to actual client deposits, allowing them to calculate a true cost per acquisition (CPA). With this clear data, they can make smarter decisions about where to spend the marketing budget for the best results.

Conclusion

This feature gives your marketing team the data they need to accurately measure campaign performance and improve the return on your ad spend. It’s another small but important way we work to optimise your brokerage’s operations.